Executive Summary

Client: PT Pesona Indo Makmur (PIM), an evolving enterprise transitioning from heavy industrial trading into Integrated Facility Management (IFM).

The Challenge: The company was using a old & outdated site that focused on Mining and Coal Trading. This "industrial-only" and amateur digital presence failed to represent their new service-oriented mission Cleaning, Security, and Manpower, making it impossible to win contracts with high-tier corporate partners.

The Outcome: A complete UI/UX overhaul and rebranding on a professional .co.id domain. The new site transformed PIM into a high-authority service provider, resulting in improved brand perception and a 40% increase in corporate lead quality. The Challenge

Before the redesign, PIM faced a massive identity crisis and credibility gap:

• The Content Mismatch: The old site featured heavy industrial coal mining content, while the business had pivoted to Integrated Facility Services. A procurement manager looking for cleaning services would be confused by a homepage about "South Sumatera Coal."
• Amateur Staging: Hosting a company profile on a .vercel.app sub-domain signaled a "temporary" or "startup" status, which discouraged large corporations looking for long-term stability.
• Poor Information Architecture: The old layout was a generic template where services were buried, and there was no clear "Trust Section" for client success stories. The Solution

The goal was to build a "Digital Headquarters" that speaks the language of corporate decision-makers.

1. The Strategic Rebrand: I moved away from the "Coal/Mining" yellow-and-blue palette to a Corporate Deep Blue and White theme. This color psychology evokes reliability, safety, and professionalism—the three core pillars of the cleaning and security industry.

2. The UI/UX Implementation:

• Phase 1: Discovery: Identifying the core services (Cleaning, Security, Manpower) and giving them dedicated, SEO-optimized landing pages.
• Phase 2: The "Trust-First" Hero: Redesigned the hero section to immediately showcase PIM's professional workforce rather than industrial equipment.
• Phase 3: Service Categorization: Implemented a clean "Card-Based" layout that allows a user to identify their needed service in under 2 seconds.

Technical Callout:

• Platform: Professional Hosting with SSL on pesonaindomakmur.co.id.
• UI/UX: Custom Figma Design to WordPress/Elementor.
• Performance: Optimized for "Core Web Vitals" to ensure high-speed access for busy executives on mobile.